计算机专业英语:商业网络技术
BUSINESS NETWORKING
1.Challenge of the Information Age
Business is undergoing a transformation from the industrial to the information age.Information technology(IT)opens up possibilities for new business solutions;it offers exceptional opportunities for fast innovators and harbors fundamental risks for laggards [1].
This transformation poses a gigantic challenge for both business and society.Success stories alternate with news of project failures.New companies,such as Amazon,Siebet or Yahoo!,have been growing at rates of 100 percent a year and more and achieve quite incredible levels of market capitalization within a few years of their existence while others,such as banks or travel agencies,introduce drastic cutbacks in staff every year or disappear from the market[2].
Information technology makes new business solutions possible.This might mean new or improved products and services(e. g. automobile and navigation),additional sales channels(e. g. Internet banking),more efficient forms of procurement(e. g.global procurement by means of electronic markets),new ways in which suppliers and customers can cooperate(e. g. collaborative planning),new services(e. g. virtual communities),more effective management(e. g. through the automatic measurement of key performance indicators)or new information services(e. g. product catalogs)[3].
2.Imperatives of Business in the Internet Age
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